The real estate market is centered around the potential of a space, from how it can be utilized to how it can be maximized. There are two main ways to help your buyers understand the potential of a space; through digital and physical staging. The question then becomes, how best can you effectively show your buyers everything their new home could be?
Digital Staging
Digital staging involves using digital techniques to showcase a home without the need for physical staging. It allows a buyer to browse online and imagine what the home would feel like through a virtual tour. From different colored accent walls to furniture and fixtures, digital staging enables you to make a vacant space more attractive to potential buyers online and result in a showing.
Some of the main advantages of digital staging include:
- Saves on time and increases flexibility: Digital staging of a home can take only a few hours, unlike physical staging. If there is a problem with a particular style, an item can be removed or edited to include something else, making it an adaptable and flexible method.
- Internet audience involvement: When done expertly, digital staging increases buyers’ engagement online, thereby increasing sales prospects.
- Cost reduction: Digital staging helps significantly save on costs. While you will need a skilled designer in physical staging and to rent or buy furniture, digital staging only requires a skilled graphic designer.
Despite all these undeniable benefits of digital staging, it has some disadvantages that stand out as well.
- It sets unrealistic expectations: It can set up a buyer for unrealistic expectations when they physically see the house without the software enhancements.
- Buyer deception: Some buyers tend to feel deceived when virtual staging is used to represent a home, especially if they aren’t informed.
Physical Staging
This is the act of arranging furniture and putting up the décor in a room to show the best of its attributes. It also allows the buyer to visualize how their furniture can fit into the space and how everything can be managed for maximum efficiency. Physical staging involves the handy work of a professional stager or designer and renting furniture.
Some of the benefits of physical staging include:
- Allows buyers to have a personal experience: Designed fixtures, decorations, and furniture enable buyers to establish an emotional bond with the home.
- Leaves a significant impression: Physical staging helps buyers see how flexible the space is, from the floor plans to the layout.
Physical staging also has some drawbacks. They include:
- It costs more: Physical staging involves decluttering and reinventing the space with the aid of a professional stager.
- It takes longer: Staging a home involves an initial visit to take measurements and assess what is needed, then preparing the space with furniture and accessories.
Why Is Physical Staging More Valuable?
The ultimate sale of a property involves selling a dream, an emotional connection, a lifestyle, or an aspirational future. Potential buyers are more drawn to a physically staged property than an empty space because it captures a home’s personality, adds value, and creates an emotional attachment. From the moment a buyer walks in, a’ wow’ factor is imprinted and resonates in their minds. Physical staging breathes life and personality into a vacant space that takes you one step closer to selling a home.
Selling a home can be challenging, especially if it has been in the market for a while without any offers. Physical staging will not only attract a larger number of potential buyers, but it will also help you sell it for more. Help potential buyers visualize and bond with a property as their own today with physical staging. Contact our team today to learn how our professional home staging services can help sell your home