Charlotte is growing! In Charlotte’s competitive new home market, where every home competes for buyers’ attention, staged homes become the most sought-after properties. That is why Charlotte home staging is no longer simply an aesthetic choice or extra step but a strategic decision that delivers measurable returns in both time and money for realtors. This is especially true in the case of high-end luxury homes and condos. In fact, the ROI on professional staging services averages 5:1 (every $1 spent on staging yields $5 in increased sale price) – National Association of Realtors.
With its booming economy, vibrant entertainment and cultural scene, quaint neighborhoods, and excellent educational system, more than 100 people are relocating to the area every day, and new home construction is on the rise. As you drive around town, you will see new homes being built everywhere.
New homes in the Charlotte area are selling for an average of $425,000, with new builds in the Dilworth area going for upwards of $743,000, with an expected annual increase in the area of 3% by the end of 2025.
The Empty Space Dilemma
How Home Staging Boosts Buyer First Impressions
While empty rooms might seem to offer unlimited possibilities, the ‘blank slate’ of a new home often limits a home buyer’s initial perception. Buyers frequently freeze when faced with an empty new house. They are overwhelmed by how to fill the space and the thought: ‘Could this possibly be our home?’ Do I see myself living here?
The truth is that most new home buyers:
- Can’t accurately judge room sizes without furniture and decor
- Struggle to visualize their personal furnishings in an empty room
- Feel that blank rooms are much smaller than furnished ones
A buyer might walk into an empty multi-purpose space or great room and see only blank white walls. But that same space, professionally staged home, becomes a welcoming space, the heart of family life—where children do their homework at the breakfast bar or a young couple gathers with friends for an entertaining dinner party in an elegant dining room or watch a Charlotte Hornets game on the 75″ flat screen TV while relaxing on a cozy sectional sofa This transformation isn’t just about artwork, furniture, and home decor—it’s about possibilities.
Realtors and home builders know that buyers spend less time in empty rooms during showings, and virtual tours of empty spaces get significantly less engagement.
Why Realtors Benefit from Charlotte Home Staging
From model homes to virtual tours, model home staging can start the buying process before construction even begins. Our talented and experienced stagers can create staging that bridges the imagination gap for potential buyers and moves them from possible buyers to happy homeowners.
“Staged new construction homes typically sell 73% faster than non-staged new builds… and sell for 1-5% more than non-staged comparable properties” – The Mortgage Report.
Through strategic furniture placement, Creative Home Stagers works closely with residential realtors and home builders to create a warm, inviting atmosphere that showcases each home’s unique finishes and architectural features.
With modern staging techniques specifically for new construction, we design each home showcasing current design trends and buyer preferences, such as:
- Home office layouts and uses for multi-purpose areas
- Energy-efficient feature highlighting and sustainable decor choices
- Integrated charging stations in living spaces
- Chef-style kitchens and coffee bar-style vignettes
- Creative use of outdoor living spaces
Why spend valuable time describing and explaining the potential of a new home? Charlotte home staging gives realtors a strategic marketing advantage. It helps to drive pre-construction interest with beautiful professional photos for sophisticated virtual tours, content for social media posts, and marketing materials.
A sales office in a staged model home is also the perfect place to conduct in-person tours, highlight construction details, display detailed floor plans and specific upgrade options, and pre-sell prime lots before construction is completed. According to the National Association of Realtors: “82% of buyers’ agents say staging makes it easier for buyers to visualize the property as their future home, and staged homes show better in professional photographs.”
Creative Home Stagers works with home builders, helping them optimize their sales process. Before the price discussions begin, we stage the newly built home with the skills of a top interior designer, showcasing it in model homes to establish a welcoming atmosphere and emotional connection with potential buyers.
Creative Home Stagers has been featured on HGTV™ and has worked with Charlotte area home builders and realtors.
Learn more about how our Charlotte home staging services transform properties from spec to spectacular.
Contact Creative Home Stagers today to discuss how home staging can help you sell your new construction properties faster and for a higher selling price. We would love to discuss package pricing and discounted rates for multiple listings.